The challenge

Endeavour Group, the $12bn spin off from Woolworths liquor and hotels business underwent a transformation of the customer and marketing organisational structure. Needing to hire 5 key GM roles into their business they sought a search partner that both understood the market and had the reach to deliver at scale and with pace.

The roles
  • GM Transformation
  • GM Media
  • GM Marketing BWS
  • GM Marketing AHL
  • GM Creative Marketing Solutions


Emu understood the time pressure and requirements from EDG. We knew across 5 roles it would require a 4-6 top candidates in each search and set about unearthing a compelling pool of 40 candidates to eventually dilute to 20. We tapped our network, linkedin, industry sources and eventually within the alloted time frame landed on 19 suitable candidates to present. All were met by Jo and her team with 2 clear standouts moving forward for each search to final stage. 6 months on and Jo is still very satisfied with her team and the business is benefiting from the leadership group.


5 GM placements

50% female success

100% Success Rate

6 weeks to shortlist

Partnering with Luke, Anna the Emu team was seamless. They delivered a challenging project on time and with exceptional talent. I would highly recommend their services and the experience was unlike any other.

Matt Kahl - Head of People Partnering
See more of our stories