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Published:
February 11, 2022

Why cognitive diversity is the new competitive advantage

There are many companies that regard Diversity & Inclusion as a source of competitive advantage, a way to expand beyond the narrow realms and perspectives the company has operated, create untapped market potential by embracing new ideas and change.

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Published:
February 11, 2022

Time to appoint your first Chief Customer Officer

It’s been well documented that the role of the CMO and even the term ‘marketing’ might not encompass all that is expected of a Marketing executive in the digital age. In just one recent example of the evolution of Marketing, we see ex-Uber CMO Steve Brennen switch to Fintech disruptors Zip Co in a newly created role of CCO (Chief Customer Officer).

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