The challenge

This is the second C-Suite appointment that EMU search has completed for Quad Lock. Prior to the CMO search, Ed and team placed our Chief Product Officer, Simon Kuek. A great candidate with international experience across a range of industries and brands that has been able to add value almost immediately. Post the appointment of the CPO, we quickly progressed to the CMO role. Having made the deliberate choice to look for a ‘consumer-centric’ brand leader, we quickly set about shaping a point of view around the perfect candidate… pretty simple right! The Emu team was very accommodating as we refined our view of the ‘perfect candidate’ through the early stages of the process. By the time we got to a final list of potential conversations we were very confident of finding our CMO with the right blend of technical skill, empathy and passion to lead a young dynamic marketing team crafting our brand strategy to deliver the next level of consumer engagement. Ben started with us this week and is already asking the right questions to challenge the thinking of both the marketing team as well as the Exec group. Another perfect candidate delivered.